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Moves management : ウィキペディア英語版 | Moves management Moves management is a term used primarily with the non-profit sector in relationship to donor development. It refers to the process by which a prospective donor is moved from cultivation to solicitation. “Moves” are the actions an organization takes to bring in donors, establish relationships, and renew contributions. David Dunlop, the Cornell University senior development officer who developed the concept of moves management, described the idea as “changing people’s attitudes so they want to give.” ==Implementation== An organization implementing moves management should have a system of policies, procedures, and practices that direct the actions of the organization towards bringing in donors, forging relationships, and generating major gifts. These systems should be focused on donors, rather than donations. They should also emphasize documenting the relationship between the donor and the organization.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Moves management」の詳細全文を読む
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